About Us

Travis Tatum, Ph.D.


“My experiences have prepared me well to offer my expertise as a researcher. For me, each new client provides an opportunity for me to engage the wide range of skills and depth of knowledge I have developed toward pursuing my vision of helping individuals, institutions, and communities reach their highest potential.”

—Travis Tatum, Ph.D.

As President of Creative Research Solutions, Dr. Travis Tatum is dedicated to helping individuals, institutions, and communities improve their performance through high quality research and deliverables. With his unique combination of excellent academic preparation, research training, and communication skills, Dr. Tatum is able to provide outstanding value to your organization.

Dr. Tatum earned his Ph.D. in Social Psychology at the University of Michigan, and currently resides in Atlanta, GA. As a social psychologist, Dr. Tatum is skilled in finding ways to measure seemingly “unmeasurable” outcomes. For example, his 2009 co-authored article in Group Processes and Intergroup Relations, “Teachers and Learners: Roles Adopted in Interracial Discussions,” examined the extent to which White and Black discussion participants felt that they were in “teacher” and “learner” roles while talking about race. Likewise, Dr. Tatum’s dissertation, Directed Attention and Stereotype Threat in Interracial Interactions examined White participants’ experience of stereotype threat in the context of talking about race. Each of these projects demonstrated Dr. Tatum’s ability to effectively measure social outcomes even when dealing with challenging issues or situations.

In addition to his academic experience, he has also developed strong facilitation skills through the CommonGround program at the University of Michigan. Facilitation differs from other communication skills in that it focuses on helping others bring forward their ideas to the benefit of the group, especially where either situational factors or individual differences in communication style might otherwise interfere with communication. When applied to interviews and focus groups, Dr. Tatum’s ability to thoughtfully engage with participants will greatly enhance the depth and quality of the data collected.

Dr. Tatum has previously served as President of the Atlanta-Area Evaluation Association.

Shanesha Brooks-Tatum, Ph.D.

Vice President

“I am passionate about helping others become better at what they do. Seeing organizations and institutions in many different sectors provide high quality services and programming enables me as an evaluator to support impactful work in so many areas.”

—Shanesha R. F. Brooks-Tatum, Ph.D.

As Vice President of Creative Research Solutions, Dr. Shanesha Brooks-Tatum harnesses her interdisciplinary background to help businesses, non-profits, and educational institutions provide the best quality services and programming to their clients. Trained in a variety of methods and with a background in the social sciences and humanities, Dr. Brooks-Tatum is equipped with the skills to help your organization achieve its highest potential.

Dr. Brooks-Tatum earned her doctorate in American Studies from the University of Michigan and graduated summa cum laude from UC Berkeley with her bachelor’s degree.  She is a recent U.S. Department of Education Fulbright-Hays Fellow and a Los Angeles native.  A past National Endowment for the Humanities (NEH) Fellow, and a Visiting Scholar at Agnes Scott College, her recent publications include “Transformative Educational Spaces: Black Youth and Education in the 21st Century,” for which she interviewed studies about the arts and education. This chapter is published in Reading African American Experiences in the Obama Era: Theory, Advocacy, Activism (2012), a volume she co-edited with Dr. Ebony Elizabeth Thomas.  Dr. Brooks-Tatum recently received an international honor, the 2016 Rising Star Award from the International Journal of Ethnic College Health.

Alynn Gordon, Ph.D.

Project Manager

Dr. Alynn Gordon’s mission is to use her research and organizational skills to enact real-world change. Dr. Gordon maintains open, honest and effective communication with clients and is committed to keeping team members motivated to meet and exceed client expectations. She has worked collaboratively on several large-scale survey projects, including a longitudinal study on the transition to parenthood and a complex experimental survey on perceptions of genetic testing. She has independently recruited, managed, and trained a research team to assist with an extensive questionnaire development project with over 1,000 participants, and has actively managed several research projects throughout the duration of her career.

Alynn earned her Ph.D. in Experimental Psychology from Kent State University with a minor in Quantitative Methods and a Social-Health psychology concentration. She has published original research in several academic journals, has written feminist critiques, and is an activist for social issues. She is a member of the Atlanta-Area Evaluation Association (AaEA) and enjoys practicing yoga.

Sheryl Ude

Training and Coaching Consultant

Sheryl UdeSheryl Ude has been providing training and consulting services to community and government agencies since 2006. Sheryl Ude is an expert and sound leader with 10 years of experience in driving performance and strengthening the infrastructure and morale across many distinct agencies in the U.S. She is extremely passionate about seeing organizations and agencies thrive and succeed in their mission.

Ms. Ude has been fortunate to have traveled the U.S. as a Trainer and Program Evaluator to study service impact and build program capacity of over 40 agencies funded by federal initiatives. Through her experience working side-by-side with these agencies, she became a generalist mastering complex content areas.

Sheryl attained a degree in Political Science from the University of California, Berkeley and a Master of Social Work from the University of Michigan, Ann Arbor with a concentration in Economic Development and Management of Human Services. She is certified in Performance Coaching from the Association for Talent Development Golden Gate Chapter and has been trained in several advanced data analysis and visualization tools. She is a highly requested motivational speaker and workshop leader all around the country.

Sabrina Cherry

Evaluation Consultant

sabrinaSabrina Tindal Cherry is an Instructor of Record and doctoral candidate at the University of Georgia’s College of Public Health. She has earned master’s degrees in both Public Health (University of South Carolina), as well as in Theological Studies (Emory University) and has over 15 years of experience within the field of public health.

Sabrina’s professional experience includes managing an annual budget of over $2M awarded by the Greater Atlanta Affiliate of Susan G. Komen for the Cure and awarded to metro Atlanta community organizations and hospitals; working with Northside Hospital’s Cancer Institute to enhance oncology education, screening, early diagnosis, treatment, and support services for those in need; providing technical assistance to mini-grant recipients in Southwest Georgia and evaluating project based outcomes related to cancer as a part of Emory University’s Prevention Research Center (EPRC); and collaborating with faculty from the University of Georgia’s School College of Public Health and members of the Archway Partnership to co-write Community Needs Assessments (CNA) for two rural Georgia hospitals. Sabrina’s research interests include health disparities, women’s health, HIV/AIDS, CBPR and program development, implementation and evaluation.

Patryce Patton

Evaluation Consultant

Patryce PattonPatryce is a highly motivated public health and evaluation professional who strives for excellence in client deliverables, satisfaction, and responsiveness. Her professional experience has granted her the opportunity to work with several agencies and organizations on proposal and program development, needs assessments, data collection and management, analyses, and reporting. She prides herself in providing high quality services to ensure increased program effectiveness and efficiency.

Patryce received her Masters of Public Health from Mercer University, and her undergraduate Bachelors of Science degree in Exercise Science/Kinesiology from Auburn University. Patryce is certified in Program Evaluation from Mercer University. Her current role with Creative Research Solutions allows her to maximize her strengths while providing the highest quality of deliverables to current and future clients.

Please see our capabilities statement to learn more about our company.