Travis Tatum, Ph.D.


View Travis Tatum's profile on LinkedIn
"My experiences have prepared me well to offer my expertise as a researcher. For me, each new client provides an opportunity for me to engage the wide range of skills and depth of knowledge I have developed toward pursuing my vision of helping individuals, institutions, and communities reach their highest potential." —Travis Tatum, Ph.D.

As President of Creative Research Solutions, Dr. Travis Tatum is dedicated to helping individuals, institutions, and communities improve their performance through high quality research and deliverables. With his unique combination of excellent academic preparation, research training, and communication skills, Dr. Tatum is able to provide outstanding value to your organization.

Dr. Tatum earned his Ph.D. in Social Psychology at the University of Michigan, and currently resides in Atlanta, GA. As a social psychologist, Dr. Tatum is skilled in finding ways to measure seemingly "unmeasurable" outcomes. For example, his 2009 co-authored article in Group Processes and Intergroup Relations, “Teachers and Learners: Roles Adopted in Interracial Discussions,” examined the extent to which White and Black discussion participants felt that they were in "teacher" and "learner" roles while talking about race. Likewise, Dr. Tatum's dissertation Directed Attention and Stereotype Threat in Interracial Interactions examined White participants' experience of stereotype threat in the context of talking about race. Each of these projects demonstrated Dr. Tatum's ability to effectively measure social outcomes even when dealing with challenging issues or situations.

In addition to his academic experience, he has also developed strong facilitation skills through the CommonGround program at the University of Michigan. Facilitation differs from other communication skills in that it focuses on helping others bring forward their ideas to the benefit of the group, especially where either situational factors or individual differences in communication style might otherwise interfere with communication. When applied to interviews and focus groups, Dr. Tatum's ability to thoughtfully engage with participants will greatly enhance the depth and quality of the data collected.

Dr. Tatum now also serves as President-Elect of the Atlanta Area Evaluation Association.

Shanesha Brooks-Tatum, Ph.D.

Vice President

“I love helping others become better at what they do. Seeing organizations and institutions in many different sectors provide high quality services and programming enables me as an evaluator to support impactful work in so many areas.” —Shanesha R. F. Brooks-Tatum, Ph.D.

As Vice President of Creative Research Solutions, Dr. Shanesha Brooks-Tatum harnesses her interdisciplinary background to help businesses, non-profits, and educational institutions provide the best quality services and programming to their clients. Trained in a variety of methods and with a background in the social sciences and humanities, Dr. Brooks-Tatum is equipped with the skills to help your organization achieve its highest potential.

Dr. Brooks-Tatum earned her doctorate in American Studies from the University of Michigan and is currently Visiting Scholar-in-Residence at Agnes Scott College. Her recent publications include “Transformative Educational Spaces: Black Youth and Education in the 21st Century,” for which she interviewed studies about the arts and education. This chapter is published in Reading African American Experiences in the Obama Era: Theory, Advocacy, Activism (2012), a volume she co-edited with Dr. Ebony Elizabeth Thomas.

Sheryl Ude

Training and Coaching Consultant

Sheryl Ude has been providing training and consulting services to community and government agencies since 2006. Sheryl Ude is an expert and sound leader with 10 years of experience in driving performance and strengthening the infrastructure and morale across many distinct agencies in the U.S. She is extremely passionate about seeing organizations and agencies thrive and succeed in their mission.

Ms. Ude has been fortunate to have traveled the U.S. as a Trainer and Program Evaluator to study service impact and build program capacity of over 40 agencies funded by federal initiatives. Through her experience working side-by-side with these agencies, she became a generalist mastering complex content areas.

Sheryl attained a degree in Political Science from the University of California, Berkeley and a Master of Social Work from the University of Michigan, Ann Arbor with a concentration in Economic Development and Management of Human Services. She is certified in Performance Coaching from the Association for Talent Development Golden Gate Chapter and has been trained in several advanced data analysis and visualization tools. She is a highly requested motivational speaker and workshop leader all around the country.

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